A book covering all the rules and principles of print production. The visual aesthetic is inspired by the contrasting ambivalence, “passionate, yet tired.” The color red and an italicized serif are used to portray passion, while gray, black, and a sans serif typeface are used to visualize tired. Abstract, blurry shapes are used as supporting imagery as they represent the unique and unclear feeling of this ambivalence. The book is printed on gray vellum paper and is perfect bound on its top spine.