A social awareness campaign regarding Houston’s foster care system and the injustices its children face. The campaign takes on two audiences and goals – bringing awareness to the general public, and urging lawmakers to make a difference. The editorial imagery, blue and orange color palette, and bold typography all come together to convey a sense of loneliness, importance, and grab the viewer’s attention. The campaign brand includes a series of posters targeting lawmakers, an app to support people around the foster system, and a brand guidelines manual.